Leads can be a tricky thing. Much like trying to
come up with a topic to write about, trying to figure out how to begin your
article is the hardest part. Sometimes it’s easier to dive in and start
writing, leaving the formation of your lead until the end. But sometimes it’s
only after crafting the perfect lead that a writer is able to continue with the
story.
The
principal strength of summary leads is that they are very informative. They’re
straight to the point, they communicate the important information effectively
and immediately, and the reader only needs that one paragraph to know what the
article is about. The problem, though, is that they can be boring and
unoriginal. The typical news article is written with a summary lead and
sometimes I would like something different.
Delayed
leads are usually far more interesting. They draw the reader in and make them
want to continue reading to see what the article is about. The danger in this
type of lead is that it can be confusing. The enigmatic quality that is usually
the appeal of delayed leads can also cause the reader to stop reading if the
first paragraph sounds too random.
I
think it all depends on the article. Certain types of articles require a
summary lead while others work best with a delayed lead.
When
I first read “Mud, massages, mouse on St. Lucia”, I was a little unsure where
the article was going, but I kept reading to figure it out and it ultimately
worked for the piece.
Here
is lead:
“We
had only been at Rendezvous, our “couples” resort, for an hour, and we were
flunking Romance 101. Maybe it had been a mistake to book the romantic
candlelight dinner on the beach for our first evening here. The wind kept
blowing out our candles so it was too dark to read the menus. Plus, we were
famished — all we’d had to eat all day were airplane snacks.”
